Going for visual gold and masterful storytelling by leveraging smart phones and partnerships
The full content of this page is available to members only.
We all know a great story when we see it. Why, then, are great visual stories so hard to craft? With limited budgets and expertise, corporate communicators have to rely on their storytelling mastery to engage and inspire. In this session, Chad Carter demonstrates how Special Olympics Oregon used limited resources to create and edit incredible video stories that moved stakeholders to action.
- How to shoot quality videos using just a smartphone
- Ways to capture your organization’s mission and vision in a compelling visual narrative
- How to identify and promote the emotional core of your story
- Storytelling best practices that inspire audiences to take action
Chad Carter is senior director of marketing and communications for Special Olympics Oregon, where he oversees all aspects of the statewide nonprofit’s brand. Using storytelling techniques, he engages audiences and donors through social media, video, marketing, PR and earned media. Previous to his nonprofit work, he spent more than a decade as a TV journalist covering local and national stories with multiple appearances on CNN, FOX News, “CBS This Morning,” The Weather Channel and dozens of local TV stations across the county. In his free time, he serves as a consultant to small businesses and individuals helping identify and create opportunities to boost brand awareness and engagement through storytelling.