The future of reputation management: How culture affects your workforce and your bottom line
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Crafting and distributing key messages to your organization’s most important audiences is the foundation of successful internal and corporate communications, but without values to back up your messages and a solid brand voice to match, you’ll have unhappy employees and be vulnerable to outside PR crises. Leslie Krohn, chief communications officer for Argonne National Laboratory, will share takeaways from reshaping and rolling out a set of core values and behaviors driving a thriving culture—and show what that means for organizations’ reputations now and to come.
- Why culture is crucial to an organization’s success—and how communications can lead the charge for change
- Steps for gaining buy-in and increasing adoption of core values and behaviors across stakeholders in your organization
- Insights into innovative tactics that engage employees on the culture change journey
- What your organization stands to gain from actively addressing culture change
Leslie Krohn is the chief communications officer of Argonne National Laboratory, where she has responsibility to promote and protect the reputation of one of America’s scientific powerhouses. She spent more than two decades leading communications and marketing at the world's most admired and respected organizations. From start-ups to global multinationals, Krohn has transformed marketing and communications functions in times of economic boom and bust, growth or decline. In 2009, she took on a role leading integrated marketing for Nielsen’s $1 billion North America buy business, where her responsibilities focused on building and protecting the company’s reputation, increasing awareness of the company’s solutions and capabilities, driving client engagement through traditional and digital events, and delivering thought leadership content across diverse digital platforms. In 2015, Krohn added commercial responsibility, with a cross-industry client base spanning CPG, retail, healthcare, financial services, automotive, professional services and nonprofits. Before joining Nielsen, Krohn led internal communications for the Sara Lee Company. She spent five years building a communications and marketing function for a new business at General Electric. From inside a web consulting firm as its director of marketing, Krohn spent a year riding the dot-com roller coaster up—and was on board when it crashed the next year. She was schooled in thought leadership during her five-year tenure at Accenture, and learned the basics of marketing communications in her first role as a jack-of-all-trades marketer for an industrial trade association.