Facebook Live: Best practices to broadcast video that engages employees, customers and influencers
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No other medium grabs attention and conveys an authentic experience like live video. Facebook Live empowers communicators and marketers to go live from a CEO town hall, provide behind-the-scenes interactions with a leader and broadcast the launch of a new product. In this workshop, you will learn best practices and get hands-on experience using Facebook’s live-streaming platform to engage with employees, customers and influencers.
- Why Facebook Live? We’ll show you how going live on Facebook provides the greatest return for your time spent
- How to engage your audience before an event by building anticipation; during an event by streaming a unique perspective; and after an event by re-posting the video link
- Recommended tools and resources to shoot a great Facebook video on any budget, whether you use a mobile phone or a multi-camera professional broadcast team
- How to go live on Facebook with step-by-step, hands-on instruction
Katie Richman leads Facebook Media Solutions, partnering with developers who create tools and platforms for the media industry. Before Facebook, Katie spent 10 years at ESPN in live broadcast, digital, and social content production. Katie is a graduate of Providence College, and began her television career in jobs at MTV Networks & Oxygen.
Kelly Michelena manages production partnerships for Facebook and Instagram, helping partners utilize Live and other production tools. Her focus includes creating scalable solutions for global entertainment verticals, and identifying opportunities for leveraging new technologies. Prior to her role at Facebook, Kelly was Director of Digital for “The Ellen DeGeneres Show”, overseeing digital operations, brand management/production teams and iPhone apps “Heads Up” and “Know or Go”. Her work at Telepictures also included “Extra” and “Bethenny”. Originally from Orange County, Calif., Kelly graduated from Pepperdine University with a degree in Broadcast Journalism & Creative Writing. Kelly is the recipient of two Daytime Emmy awards.