Enthrall: 7 secrets of storytelling
The full content of this page is available to members only.
Through evocative storytelling we have the power to connect with our audience, whether in a press release, a meeting or onstage. Novelists, screenwriters and playwrights deliberately employ narrative tools to create compelling stories, transcendent moments and page-turners. Use these same tangible tools and transform corporate communiqués into gripping and memorable stories.
- Use the top three rhetorical devices to make any story be both hard-hitting and Tweetable
- Identify and use a magical object for storytelling impact
- Construct your stories with insight that catches readers' breath
- Hunt for the compelling story hidden within the dullest of topics
Justina Chen works with executives to shape TED-worthy thought leadership and compelling personal narratives that communicate with clarity, consistency and conviction. Her distinct storytelling style draws on her experience as a communications strategist for several presidents at Microsoft, as well as an award-winning novelist for young adults. Justina conducts numerous storytelling workshops at corporations and delivers keynotes at conferences around the world. A thought leader for executive communications, Justina was invited by the Rockefeller Foundation to be part of its storytelling convention, along with CNN, BBC, NPR and Google. Her young adult novels have won accolades, including Kirkus Reviews' Best Books for Young Adults, nominations for multiple state book awards and the Asian-American Award for Literature. She graduated Phi Beta Kappa from Stanford University where she was recognized with the Dean's Award for Service. @justinaYchen