Engaged Leadership in the Age of Populism
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Election 2016 solidified mounting evidence that the media landscape has imploded, with peer-to-peer voice outweighing the impact of elite institutions, including mainstream media. People’s expectations of how companies and executives communicate with them have changed. In his keynote, Richard Edelman will reveal insights from the 2017 Edelman Trust Barometer. He will examine ways an executive’s authentic social media presence can build and protect a company’s reputation.
Richard Edelman is the president and CEO of Edelman, the leading communications marketing firm, located in over 60 cities with more than 6,000 employees worldwide. Richard has extensive experience in marketing and reputation management, having led assignments with major corporations, NGOs and family businesses in over 25 industries around the world. He has counseled countries in every region of the world on economic development programs. As the creator of the annual Edelman Trust Barometer, Richard has become one of the foremost authorities on trust in business, government, media and NGOs. Under Richard’s leadership, the agency has earned many of the industry’s top accolades.