Encourage employee engagement by connecting them to the ‘why’
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Relaying your organization’s mission and values to your employees is only the first step towards persuading them to be engaged and active. To truly excite your front-facing employees, you must connect them to the “why” of your organization and make what they do each day more than just a job. This is no small feat, especially if your employees make up a dispersed workforce. Stacie Barrett, director of internal communications for Domino’s Pizza, will share through examples and case studies how you can connect your employees and to your purpose through the power of storytelling—along with ways you can apply these principles to your corporate workers, too.
Stacie Barrett is the director of internal communications at Domino’s. She is responsible for digital and in-person communication to franchisees and corporate team members worldwide. She specializes in integrating messages from all areas of the company into simple, coherent and digestible communications. From Domino’s pizza turnaround to self-driving vehicles, Barrett led communication efforts during a time of extraordinary change and growth for Domino’s. She leads a team that strategically tells stories through a robust intranet, light-hearted newsletters, compelling video and world-class events. She leads Domino’s Worldwide Rally, an event that is translated into 9 languages and brings 9,000 franchisees and team members from over 85 countries to Las Vegas for education, inspiration and celebration.