Employment Branding: From beginning strategies to excellence
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Employer-brand and recruiting marketing is exciting and ever-changing. To create an employer brand is a considerable accomplishment. To bring it to life not only on a website, but in a holistic integration that encompasses print, TV, online, video and markets such as recruiting, where the brand has been traditionally rarely seen, is a full-time job! Building a brand is the comparatively easy part; knowing how to activate the brand in every business nook and cranny takes some practice.
- Steps to create an employer brand
- Ways to educate recruiting and internal stakeholders about an employer brand
- How to create a total marketing plan to reach candidates in places they expect you to be
- Common hurdles and how to overcome them
- How to sustain and refresh your efforts
Lisa Bormann is senior manager of HR communications for General Mills. Lisa loves building connections with brands and consumers. She spent her early years as a marketing communicator for Betty Crocker, Pillsbury Bake-Off Contest®, Green Giant and more. While she loved marketing, she was curious to understand HR's ways of helping employees perform. Six years ago, she got a chance to explore HR as a recruiting manager and hasn't looked back. She applies her marketing communication knowledge to employment branding and HR communications. Lisa works on the relationship of General Mills with employees throughout the employee life cycle.@LisaBormann_MN
Britta Dihel is a recruiting marketing communication specialist for General Mills. Britta brings to life the General Mills employment brand throughout the job candidate's experience by combining relationship and digital marketing principles. Her work spans sourcing to the first day on the job. Britta has a degree in communications and an interest in marketing. Britta's background in recruiting empowers her to make a difference in employment brand and recruiting marketing. @BDihel