Employee Advocacy: How to create employee ambassadors and build advocacy from the inside out
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Employees are the best ambassadors for you organization and your culture, but is your organization doing its part to engage them? If you want employees to be stewards of the brand, you have to build trust and demonstrate an authentic understanding of their needs. Only then can you create the care and commitment that inspires them to be vocal and proud ambassadors for your brand.
- What “engagement” actually means
- What employees and individuals want and need (It’s pretty simple, so don’t complicate it!)
- How to get employees to tell their stories—and how to listen
Amy Alcala, director of global internal communications for operations for Amazon, has spent her career supporting frontline employees at iconic and high-growth organizations. At Amazon she and her team spend their days obsessing over the experience of the 223,000 Amazonians across the globe. Previously Alcala led partner communications and engagement as a vice president for Starbucks. Reaching out to 400,000 employee partners working in 24,000 stores across 74 countries, she learned what was possible by creating a shared sense of purpose and finding the intersection of logic and care. In her own words, “I’m driven by a strong sense of purpose, curiosity and responsibility—witnessing my team achieve results beyond what they thought possible and a creating a meaningful connection with the front line is what motivates me.” @amysalcala