Don’t be boring! Pro tips for writing about even the most mundane topics
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Most communicators have covered a tedious topic at one time or another. Whether it’s a corporate ribbon-cutting or the launch of a highly technical product, these pieces are often as much of a burden to write as they are to read. What’s a corporate storyteller to do with those assignments? In this session, JoAnna Klein, a contributor to The New York Times’ Trilobites series, shares her tips for writing dynamically about topics that others might never think could be interesting.
- Find interesting stories from challenging and downright dull topics
- Discover stories on unfamiliar subject matter through careful research
- Challenge editorial standards and persuade leaders to take smart risks
- Infuse fun into corporate writing without sacrificing professionalism
- Make the technical fully accessible—without talking down to your audience
JoAnna Klein is a freelance science journalist based in Brooklyn. She has published research about how the brain processes emotion in Joseph LeDoux’s lab at NYU. Now she holds up a magnifying glass to the ways in which science intersects with our everyday lives. Klein experiments with form to tell stories in the digital space, including for the Trilobites column at The New York Times Science Desk, the Observatory section of The Science Times, and as a collaborator on The Daily 360. Her stories have appeared in The New York Times, Inverse.com, Newsweek, Motherboard and The Scientist, among others.