Digital storytelling secrets to revitalize a ‘tale as old as time’
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Social media moves quickly, but digital communicators are still faced with figuring out ways to tell (and retell) their organization’s oldest stories and most-used taglines. Through creative messaging, online monitoring and a fresh perspective, you can share branded stories and news in a way that attracts attention and excitement, not yawns. In this panel discussion, you’ll learn from social media storytellers how you can approach your PR and marketing copy and goals using social media platforms and best practices.
How to increase news coverage and support PR and marketing campaigns through social media efforts
Ways to uncover stories your online audience wants to hear—and find the tales they’re already telling
Tips for repurposing content and tailoring it to the audience and language of the platform
Best practices to fit any budget, team size and goal
Jake Jacobson is rarely—if ever—the smartest person in the room, and he's fine with that. Whether as an editor at The Kansas City Star, the social media manager for Garmin International or as national media relations manager for Children's Mercy Hospital in Kansas City now, he enjoys being surrounded by and learning from subject matter experts. At Children's Mercy, Jake shares patients' inspiring stories and physicians' innovative care with a growing audience through national editorial coverage and social media. Children's Mercy showcases its doctors and service lines through monthly Twitter chats, and Jake has assisted these experts and bolstered the hospital's reputation. Jake enjoys running, biking, hiking, traveling and being a cheerleader for all things KC.
Jessica Bardoulas is the director of media relations at the American Osteopathic Association. She has more than a decade of global agency and in-house experience supporting healthcare, corporate and technology clients. Prior to the AOA, Bardoulas worked in the Sydney, San Francisco and Chicago offices of Burson-Marsteller (now Burson Cohn & Wolfe). She specializes in media relations, regularly liaising with top national and regional journalists in order to deliver coverage in top-tier publications and broadcast outlets. She was a core member of the award-winning Impact campaign team highlighting U.S. Trust, part of Bank of America. Bardoulas was the client lead on a number of high profile accounts working closely with executive leadership to grow visibility and manage strategic relationships. She supervised junior members managing social and digital integration, planning and development, reporting, building and executing timely campaigns, byline development and award and conference programs. Her past clients include NorthShore University HealthSystem, Medtronic, Pfizer, Accenture, Marriott, Livestream, UNIQLO, Bank of America and Telefonica.
Jon Frederick is director of social media at Nickelodeon. His team largely focuses on the brand's main social presence, integrating social into live events and managing show accounts for in-season series. Since 2010, Frederick has worked on developing Nickelodeon's wide social media portfolio, including building the “SpongeBob SquarePants'” social following to more than 50 million fans across Twitter, Facebook and Tumblr; launching the social presence for the 2012 “Teenage Mutant Ninja Turtles” series; and kicking off the social integrations for Nickelodeon's “'90s Are All That” experience (now known as “NickSplat).”
Sasha Whittington is the social media content supervisor for Publix Super Markets. It’s her love for Pub Subs and all things social that has brought her to this digital storytelling role. She joined the Publix Social Media team four years ago, where she has since been instrumental in rebranding the chain’s customer-facing blog and Instagram pages. She now leads a team of four helping grow the Publix brand on social media through engaging content and targeted messaging.