Digital PR Measurement Tips: Best advice from the trenches

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What You’ll Learn:: 

Yes, social media has come a long way. But most of you still struggle with how to present measureable results to your bosses. That's why this panel, will discuss and present proven solutions for providing metrics, ROI and KPIs for your social media to persuade the social media skeptics in the C-suite.

You will learn how to:

  • Measure to ensure that everyone in the company is on the same page
  • Use data to inform your strategy and drive creative efforts
  • Measure 'share of voice' rather than just counting hits in all publications so you have more actionable data
  • Rethink how you measure your impact in the new mass media landscape
  • Use strategy first, tools second with measurement tools can help power your PR strategy
  • Stay on top of it all in a fast-paced digital world: A look at popular free and paid tools to help you monitor and measure your efforts
August 2013

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