Developing a communications process to engage and align a distributed workforce
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The 1,300 employees in Marathon Petroleum Company LP’s (MPC) storage and transportation organization are spread across 80 facilities in 14 states. Alignment and engagement are challenging for a distributed workforce, but by rethinking communications as a process, MPC overcame these long-distance obstacles. The organization uses an effective communications strategy based on a continuous improvement process, not just a series of tactics.
- Build a communication strategy focused on continuous improvement, feedback loops and metrics that zero in on business goals
- Use workshops to improve communication skills throughout the organization
- Develop a proactive plan to increase employee engagement based on stakeholder feedback
- Use a hierarchy of information and targeted messages to finally abolish the dreaded “mass email”
Brandon Daniels is an internal communications specialist at Marathon Petroleum Company LP (MPC), a Fortune 50 organization and the nation’s third-largest transportation fuels refiner. Daniels has experience in media relations, graphic design and video production. In his spare time, he enjoys watching movies, writing and sketching. He lives in Findlay, Ohio, with his wife and daughter.