Creating a Unified Crisis Communications Plan across Your Organization

When a social media storm, backlash over an insensitive product or other crisis arrives at your organization’s door, it takes more than a few savvy statements to stop criticism and negative headlines. If you don’t act fast and have your team and leaders on board, a poorly coordinated response can bring your organization’s reputation crashing down. Jenna Reck, director of communications at Target, will share the necessity of a well-rounded crisis communications strategy that relies on preparation, coordination and clear escalation to bring everyone in your organization together to protect your brand.

You’ll learn:

• How to effectively work together and prepare your entire organization for a crisis
• Ways to best work together across stakeholders for a unified crisis response that bolsters your brand and reputation
• Tips for identifying and mitigating risks ahead of time
• How you can effectively and quickly distribute your messages and information, with transparency, both internally and externally