Creating (and delivering) an integrated message through executive communications
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Delivering a consistent message to a corporate audience can be a challenge, but it offers an enormous opportunity for any organization to tell a story at each and every point of contact. At Dell, Rebecca Paquette, senior consultant, executive communications, sees executive and corporate communications as a cornerstone to a fully integrated communications program that spans marketing, sales, PR, AR, social media and everything in between.
- Craft executive communications that align with your corporate story across vast geographies and internal/external channels
- Articulate clear organizational strategy and priorities
- Use user-generated content (UGC) to gain buy-in and accomplish your objectives
- Make use of a variety of communications media and vehicles to reinforce your message
Rebecca Paquette is senior consultant, executive communications for Dell Technologies, overseeing the development and execution of executive communications programming that spans internal and external audiences. With more than a decade of experience in consumer and B2B communications, she has led a variety of multifaceted global campaigns that deliver quality, high-touch visibility, leading to sales and growth opportunities. She believes in a fully integrated approach when taking a story, vision or product to market, and that a message to every audience matters.