Creating (and delivering) an integrated message through executive communications

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What You’ll Learn:: 

Delivering a consistent message to a corporate audience can be a challenge, but it offers an enormous opportunity for any organization to tell a story at each and every point of contact. At Dell, Rebecca Paquette, senior consultant, executive communications, sees executive and corporate communications as a cornerstone to a fully integrated communications program that spans marketing, sales, PR, AR, social media and everything in between.

Key Highlights:

  • Craft executive communications that align with your corporate story across vast geographies and internal/external channels
  • Articulate clear organizational strategy and priorities
  • Use user-generated content (UGC) to gain buy-in and accomplish your objectives
  • Make use of a variety of communications media and vehicles to reinforce your message
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Broadcast: 
August 2018
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Presenter bio: 

Rebecca Paquette is senior consultant, executive communications for Dell Technologies, overseeing the development and execution of executive communications programming that spans internal and external audiences. With more than a decade of experience in consumer and B2B communications, she has led a variety of multifaceted global campaigns that deliver quality, high-touch visibility, leading to sales and growth opportunities. She believes in a fully integrated approach when taking a story, vision or product to market, and that a message to every audience matters.