Create a Visual Story with Your Words: Tips on writing for visual communications
The full content of this page is available to members only.
Whether employees or customers, your audience thin-slices through more than 5,000 messages aimed at them every day, and you have precious few seconds to convince them to pick your message and spend time with it. While visual content can grab the attention of your audience, strong writing will convince them to pick your message and spend time with it. In this session, you will learn how to support your visual content with effective writing in order to persuade, motivate and move your audience into action.
- Write better headlines and subject lines
- Pair visual and verbal content for maximum impact
- Get your point across effectively and quickly
- Tap the emotion of the picture and use strong writing to persuade, inform, and empower people to action
- Measure the readability and effectiveness of written content, then revise to make it better
Billy DeLancey is the executive director of Lobbyists 4 Good and Campaigns 4 Change, a nonprofit that encourages civic engagement and provides people with practical, effective ways to communicate with their elected officials. Billy has a long history working in non-profit and government communications. He was the communications manager for WASH Advocates, and before that, a public affairs specialist for USDA, where he managed the agency's social media accounts, created engaging visual content, and coordinated strategic media outreach. He also served in the Peace Corps doing communications and was a spokesperson for the Vanuatu Ministry of Health. Billy received a master's degree in public health from George Washington's Milken Institute School of Public Health. @Billy_DeLanc