Communicating purpose through corporate video

The full content of this video is available to logged-in Members only. Already a member? Watch now

Videos need not be flashy to tell a powerful story. Many of the best are rooted in timeless narratives that have been reinvented thousands of times. In this session, YouTube veteran Zynara Ng shares how she creates incredible videos that offer up a higher purpose through emotional storytelling—and how you can do the same.

Key Highlights:

  • Why pre-production is the most important part of the video process
  • How to ask the right questions to find stories that stick
  • How to communicate a meaningful message to your audience
  • Post-production tips for finishing your video story with vigor