Communicate with Pictures: The writer's role in creating powerful infographics
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Let's face it—people have a short attention span for words. Statistics show a 14 percent increase in page views when press releases contain a visual, and Facebook has a 37 percent higher level of engagement with images than with text. How can you use visuals to get your communications read? In this workshop, you will learn best practices and techniques to create a visual story with your words, and ultimately command those connections between your readers and your message.
- How to tell a visual story
- When an infographic is appropriate
- Infographic types you can use
- Easy-to-use tools for writers to create their own infographics (i.e.—Canva)
- Strategies for using the infographics you create
- Exercises to identify the images in your words that distill information into digestible chunks
Don Harder is associate creative director and art director at CBD Marketing. In his more than 20 years of experience, Don has worked on Firestone Building Products, James Hardie Building Products, Whirlpool Corporation, College Illinois! Prepaid Tuition Program and BMO Harris. Developing concepts is his passion, and Don places extreme importance on client research in understanding how to motivate action. He delivers synthesized, multi-channel experiences to our clients, and firmly believes in the importance of a big-picture point of view. Don harnesses that passion and gives back by regularly mentoring design students in the Chicagoland area and speaking engagements across the country. When he's not working, Don is on his bike with a camera over his shoulder. @cbd_dharder
Mary Olivieri is the EVP, executive creative director of the fully-integrated marketing and PR agency—CBD Marketing, and student of the Second City Training Center. With over 25 years of copywriting and creative direction under her belt, she has led scores of creatives in delivering materials designed to trigger an emotional response in readers. Through custom-created, improvisational-based exercises—her approach to the craft of writing and ideation has often been called "zen-like" and "groundbreaking". Mary is an award-winning advertising and marketing professional in the B2B and B2C spaces. She has created both internal and external marketing communications, for hundreds of brands, including Firestone, Pringles, Harley Davidson, Coca-Cola and even Dos Equis' Most Interesting Man. Look for her book, "Yes, and...!" The Improvisational Approach to Inspired Writing, coming in 2018! @MaryOlivieriECD