Communicate in a crisis to inform employees, the public and media: Best practice

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What You’ll Learn:: 

Almost one year ago, Superstorm Sandy hit the East Coast, flooding streets, subway lines and cutting power in and around New York City. Just a few months ago, terrorist bombs exploded as runners crossed the finish line at the Boston Marathon. When the unexpected happens, you must be prepared with a crisis communications plan. In this special keynote panel, you will hear from health care communicators who have dealt with crises first-hand.

You will learn:

  • How social media changed the game for naturally cautious, guarded hospitals
  • Why you must create a social media crisis plan before you need it
  • How to engage important stakeholders in a crisis
  • Three mistakes you should avoid in a crisis
  • When to censor comments on your Facebook page—and when to let them go
  • How to capitalize on audience engagement post-crisis
October 2013

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Presenter bio: 

Gina Czark is head of social media at NewYork-Presbyterian Hospital

Rhonda Mann is the Chief Marketing Officer at Beth Israel Deaconess Medical Center.