Communicate in a crisis to inform employees, the public and media: Best practice
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Almost one year ago, Superstorm Sandy hit the East Coast, flooding streets, subway lines and cutting power in and around New York City. Just a few months ago, terrorist bombs exploded as runners crossed the finish line at the Boston Marathon. When the unexpected happens, you must be prepared with a crisis communications plan. In this special keynote panel, you will hear from health care communicators who have dealt with crises first-hand.
You will learn:
- How social media changed the game for naturally cautious, guarded hospitals
- Why you must create a social media crisis plan before you need it
- How to engage important stakeholders in a crisis
- Three mistakes you should avoid in a crisis
- When to censor comments on your Facebook page—and when to let them go
- How to capitalize on audience engagement post-crisis