Collaborate to bring your brand to life by embracing storytelling’s power
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As brand campaigns become more integrated, the lines of PR and marketing are blurring. You might wonder how to take charge to get a seat at the content marketing table, but you shouldn’t ask “who” owns the effort. Instead, ask “how” you and your co-workers across the organization can work together to launch successful campaigns. Mamie Peers, former vice president of digital marketing for The Cosmopolitan, will show you how to find the unique value you can provide in each content and storytelling campaign—along with how your piece of the puzzle can fit in with the rest. Then, she’ll help you directly apply these takeaways with a group exercise.
- Enable each department and team to be influenced by your brand’s mission by outlining what each can contribute to overall success
- Maintain a consistent brand voice and presence across channels
- Bring your brand to life, even with a limited budget
- Successfully collaborate with key partners across your organization
Mamie Peers is the founder of Red Pencil and former vice president of digital marketing at The Cosmopolitan of Las Vegas, the 3,005-room resort located at the heart of the Las Vegas Strip. She oversaw the resort’s digital communications strategy, which includes the redesign and mobilization of the resort’s website, a revamp of its social media channels, and an inspired approach to online advertising. Most recently Peers launched Rose, a mischief-making SMS chatbot who helps guests have more fun on their trips to Vegas by dishing out insider tips in a playful tone distinct to The Cosmopolitan. Before leading the resort’s digital communication efforts, Peers served as senior director of internal communications and identity membership, where she created innovative communication initiatives to keep The Cosmopolitan’s most loyal groups—including 5,000 employees known as CoStars—informed, engaged, motivated and inspired. In this role, Peers created the resort’s intranet, Clive, a social business network that changed the way CoStars interact and communicate with each other. Prior to joining The Cosmopolitan, Peers was an English teacher in the Clark County School District at Mojave High School for four years and an IT communications manager at the University of Nevada, Las Vegas for seven years. In these two positions, she launched advanced technologies and communication techniques to improve teaching and learning within the classroom and at an enterprise level. Peers is actively involved in the community and volunteers for NARAL Pro-Choice America and Susie Lee for Nevada Congressional Campaign.