Building a better executive communications presence
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You know the saying: The only constant in life is change. To stay relevant, organizations need to embrace change. So do their leaders' communications, which have the power to both demonstrate and drive change. Join Liz Coffey, manager, executive communications/global internal communications for McDonald's Corp., as she reveals how one of the world's most recognizable brands is evolving its leadership communications alongside its organizational culture—and how you can do the same.
- Strike the right tone with executive communications—leaders are human too.
- Use graphics and dynamic content to enhance your message and your audience's understanding of complicated topics
- Use more progressive communications vehicles to send a signal about the direction you're headed in
- Get leadership buy-in to communicate in new ways your audiences will notice
Liz Coffey is manager, executive communications/global internal communications for McDonald's Corp. As one of the world's most recognizable brands turns around its global business, Liz plays an integral role in shaping leadership messaging for business financial communications, managing external speaking engagements and handling a variety of internal channels spanning a complex organization. Liz brings a track record of broad-based communications experience to her current role, having previously led diverse efforts ranging from reactive crisis communications to proactive media pitching and grassroots organizing at a public affairs agency where she worked with clients across a variety of spaces including healthcare, education and transportation. Trained as a journalist, Liz is a strong writer and storyteller. She's also media savvy, having spent the early part of her career working in local, network and cable TV newsrooms.