Bridging the digital gap between executives and the public
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Research has shown that organizations in regulated industries such as health care, utilities and finance have the lowest amount of public trust. During this session, you’ll discover how to lift the veil on your regulated organization by creating a strong online presence for your executives and bolster brand health.
Jacqueline Simard Ireton is digital strategy manager at Eli Lilly and Company, where she leads global digital governance, platform strategy and executive engagement initiatives. Prior to Lilly, Ireton led social media campaign planning and messaging for global corporations including Adidas, Intel and Disney/Lucasfilm. She holds a bachelor’s degree in journalism from the University of North Florida.