Boost Your Messages with Interactive News Releases that Generate Buzz

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What You’ll Learn:: 

What are the things you think about every day?

How well do your organization’s priorities square with those of Taylor Cole?

Do you worry about Google keywords? Have you mastered SEO? How quickly is your press release coming up?

Do you measure? Track click-through rates? Are you working with the marketing team?

Because if you’re not doing all this—and doing it well—you’re falling behind.

Key Takeaways:

  • Create share-worthy press releases that include infographics, video and photos
  • Use hyperlinks effectively
  • Use trends to capture media attention at the right time
  • Work in tandem with other marketing disciplines
September 2014

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Presenter bio: 

Taylor L. Cole heads up public relations and social media programs for Taylor has more than 14 years' experience in public relations, integrated marketing and corporate communications.