Best Practices to Promote Content to Get the Most Out of Your Social Investment

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What You’ll Learn:: 

Social-media marketing has become pay-to-play. This shift makes it harder to get content in front of your audiences. That’s why your business needs to invest in promoting content. Increased functionality and sophisticated targeting allow us to reach niche audiences more efficiently. Whether your goal is to increase awareness and sentiment, lure more traffic or find new leads, your business must re-imagine its social media advertising strategies to meet its goals.

Key Highlights:

  • How to write a match-purpose-to-platform marketing plan for several social networks
  • How to ramp up your efficiency with tactics that target unique groups within users and communities
  • Strategies to promote content and direct-response ads to meet your quickly-changing marketing goals
  • Ways to measure content-marketing campaigns that resist the ROI yardstick
  • How to show results that sway business decisions to your C-suite
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Broadcast: 
March 2017
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Presenter bio: 

Andrew Bates is the director of enterprise data strategy at AARP. He manages programs to help AARP’s groups better use business intelligence. He draws on internal marketing groups and external technology vendors to present his recommendations to a committee of the C-suite. An Internet-technology, data-analysis, and digital-marketing veteran, Andrew is deploying a big-data initiative to connect AARP’s many technologies and systems. This will let AARP better measure the effectiveness of its marketing and improve the experience of AARP members. For 20 years, Andrew has created winning marketing strategies and multi-channel attribution models for Navy Federal Credit Union, DuPont, American Cancer Society and Rosetta Stone.