Being Intentional about Your Communication
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It may not seem like shoe sales is a business that comes with a mission.
But Zappos, the Nevada shoe seller, has had a business strategy since 2005 of investing in company culture, believing that internal culture drives employee productivity, customer service quality and brand strength.
In this keynote session Jon Wolske shares Zappo's values and communication ideas and how they play critical roles in the company’s culture of service.
- Why happiness matters for your organization, and why you need to deliver it to your employees, customers, and partners
- What a “culture of service” can do for business results
- How authenticity helps recruit and engage advocates for your brand
- How culture creates more stories and memories