The "Backyard": Behind the scenes at an award-winning intranet
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Yahoo's intranet "Backyard" won Ragan's 2015 Best Overall Intranet Award. Why? Their site boasts some impressive stats. Over 85% of employees visit the intranet daily and this number continues to grow! More than 90% of employees consider the site their main source of company news. Bringing this content to life means adding elements to surprise and delight employees. Attend this session to learn how Yahoo incorporates original content and interesting graphics into their intranet communications to spark collaboration, innovation, strong engagement and much more.
- Why a graphic designer is your secret weapon to create content that keeps employees coming back
- How to foster an internal-employee-first mentality to create top notch content
- To give employees something to look forward to: Create an original content series that highlights the great work of leaders and individual contributors
Carolyn Clark, the director of communications at Yahoo, leads external and internal plans, strategies and messages for corporate announcements, culture initiatives and major organizational and workplace change for Yahoo. Carolyn has spent more than eight years in the tech industry, and has worked on PR campaigns for celebrities, brands and media businesses. Clark started as an NBC page on Saturday Night Live, The Late Show with Conan O'Brien, and The Today Show. Clark is an adjunct communications professor at Appalachian State University, and serves as the Appalachian Alumni Association President, a member of its Foundation Board and Board of Trustees.