5 powerful secrets that will inspire the media to pick up your pitch
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Communications wild man Andrew Davis paces the stage, demanding that PR pros change the way they do things.
Some 400 million people read WordPress, and people are shoving out pages at a rate of 2.5 billion per month, he says. What’s the solution?
“This is not about trying to get more views and more people,” he says. “This is about trying to get to the right people.”
Find out how to move beyond the old-fashioned Rolodex. You'll learn how to leverage new media to access the right people. Discover how to:
- Harness the power of the “waterfall effect”
- Understand and dissect your own influence pyramid
- Rethink the way you pitch, present, and even respond to media requests
If you're looking to increase your media outreach, don't miss this session.
Learn how to make “search” the sun of your Web universe. You need your content to show up where journalists spend their Internet time.
The waterfall effect is the premise that all mainstream media stories can be traced upstream to smaller, more predictable sources in a predictable pattern, Davis says. Like a salmon, swim upstream and find out where reporters get their information.
Consider Mario Armstrong, the TODAY Show’s so-called “digital lifestyle expert,” who can get hundreds of text pitches a day. You can bombard him with emails, or you can engage him on Twitter and find out what he talks about. Learn from Davis’ breakdown of how Armstrong found a story.
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Andrew Davis is a marketing futurist and author for the publishing, entertainment, and consumer packaged-goods industries. In 2001, Andrew co-founded Tippingpoint Labs, where, as the chief strategy officer, Andrew and his team helped companies like Putnam Investments, Breville and TomTom. They built digital strategies for publishers like Rodale and Meredith. For more than a decade, Drew has led the charge to change the way publishers think and how brands market their products in a digital world.