2016 Speechwriters Conference: 30 Ideas in 30 Minutes

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What You’ll Learn:: 

Get your pen and notebook ready for "30 ideas in 30 minutes." This session is a breathless, entertaining conference tradition that attendees have said was by itself worth the price of the conference. Our star-studded panel will shower you with practical ideas that you can put to use immediately!


  • David Murray, editor, Vital Speeches


  • Joel Schwartzberg, senior director of strategic and executive communications,American Society for the Prevention of Cruelty to Animals (ASPCA) @joeljest
  • Rob Friedman, retired senior director of executive communications, Eli Lilly and Company
  • Matthew Young, U.S. director of internal communications, ABB
  • Rachel Wallace, speechwriter and press advisor, Secretary's Office of Global Women's Issues at the U.S. State Department
March 2016

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Presenter bio: 

David Murray is a writer and journalist who writes and speaks frequently on corporate, political and personal communication, mainly corporate communication and speechwriting. He is Editor of Vital Speeches of the Day, an 80-year-old collection of the best speeches in the U.S. and the world. He is also executive director of the Professional Speechwriters Association, a group of communication advisors to CEOs and political leaders across the nation and the world. He co-wrote with a young Army lieutenant colonel dying of cancer the New York Times-bestselling memoir Tell My Sons(Random House, 2013). Recently, he published Raised by Mad Men, a memoir of his ad executive parents in the 1960s.

Joel Schwartzberg is the senior director of strategic and executive communications for the American Society for the Prevention of Cruelty to Animals (ASPCA). He alsoteaches public speaking classes for Mediabistro.com and advises clients including American Express, Comedy Central, The Brennan Center for Justice, and The American Jewish Committee. Joel won the 1990 U.S. Championship in After-Dinner Speaking, the 1990 Massachusetts Championship in Persuasive Speaking, and was ranked among the top ten public speakers in America. After coaching public speaking teams at colleges including the University of Pennsylvania and Seton Hall University, Joel was inducted into the National Forensic Association Hall of Fame in 2002. He is also a nationally-publishedpersonal essayist and award-winning author@joeljest

Rob Friedman is retired senior director of executive communications at Eli Lilly and Company, where, over the past 20 years, he wrote for three CEOs and other senior executives. A former editor of Speechwriter's Newsletter, Rob has instructed thousands of professional communicators from around the world.

Matthew Young is the U.S. director of internal communications for ABB, a world leader in power and automation technologies. At ABB, Matthew oversees strategic internal and executive communications, pursuing a passion to drive transformational change with innovative communications. Before ABB, Matthew managed corporate communications in the health care, apparel, manufacturing, and food & beverage industries, once doing so from Mount Everest. @YoungComm