Recordings of live presentations from our conferences, workshops or studio.
Duration: 30 to 70 minutes
Pauline Draper-Watts is executive vice president and lead for measurement and analytics at Edelman Berland. Pauline is passionate about good research and solid media analysis that demonstrate the effectiveness of communication. Her expertise is in the contribution of social media, publicity and PR to brand health, linking media analysis to other research and integrating it with additional metrics. Pauline chaired the IPR's Commission on Public Relations Measurement & Evaluation, which writes and promotes standards and methods for PR research, measurement and analytics. The goal is ethical strategic public relations. She worked with AMEC, the Global Alliance, the International Communications Consultancy Organization, and PRSA to draft the Barcelona Declaration of Measurement Principles.