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Breaking into TV: A step-by-step guide
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1:37:00
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Running the News Desk: How to build an editorial process for brand journalism
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46:52
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Surround Sound: The convergence of paid, owned and earned media at Raytheon
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32:52
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Challenges for PR & Media Relations in a continuously changing media landscape
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41:23
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Lessons from Microsoft's investigative journalist
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47:59
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‘Kill the press release’: Lessons in brand journalism from Coca-Cola Journey
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29:53
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Storytelling: Harness the power of stories to bring out your speaker's humanity, drive your arguments home and create a lasting impression
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1:01:00
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How to prove the value of PR to your organization
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44:34
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Did you really just say that to a reporter? How to treat every interview as a business opportunity.
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31:44
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