Writers and Designers: Want a great infographic? Time to collaborate.
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Here’s the problem: Writers gather a bunch of facts, dump them on designers and instruct them to “do their magic.” Here’s another scenario: Designers create a concept, with little knowledge of the story, and wait for the writers to “give them some copy” to fill the empty spaces. In both cases, everyone’s disappointed with the infographic, especially the audience. The secret lies in collaboration. In this one-hour virtual presentation Ragan Consulting Group infographics instructor Bob Zeni, a longtime designer, will show you how to blend a writer’s wordcrafting skills and a designer’s visual talents to create persuasive, storytelling infographics that grab your audience.
- Take time to plan, and begin with a strong story concept.
- Take advantage of how writers and designers think differently—and put their complementary skills to work.
- Help your writers and designers understand—and respect—each other.
- Build a successful infographic, detailing the tasks of writer and designer at each step.
- Cast aside inside-out thinking and focus on the audience.
Bob Zeni is an expert on developing high-impact, highly effective visuals. His design talent and editorial sensibility appear in such publications as The Chicago Sun-Times, Crain’s Chicago Business and Advertising Age. Since founding Bob Zeni & Associates in 1988, he’s produced websites, visual identity systems, employee communications programs and cultural change initiatives. His clients include AT&T, Baxter, Exelon, Harris/BMO, IRI, ITW, LaSalle Bank. McDonald’s, Molex, Morton Salt, Northern Trust and Walgreens. He’s an instructor at DePaul University and at the School of the Art Institute of Chicago.