Taking the Mystery Out of Measurement

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What You’ll Learn:: 

The most respected and successful communicators in the industry all realize one thing: You can’t succeed—nor prove your success—without communication measurement.

Great communication starts with listening—to your audience, your leaders and your managers. Not only does successful measurement improve the quality of your communications content and channels, but it also gives you the information you need to try new things, be more strategic, make the important interesting, and do less and do it better.

Key Takeaways:

  • How to harness the power of “The Holy Trinity” of measurement tactics—focus groups, surveys and executive interviews—and apply them together to get a complete view of your communications
  • How do to “guerrilla measurement” on your own, without having to hire a high-priced consultant
  • What to do with the research you’ve gathered—and how to get the most out of it
  • How to use your research to change the role of communications at your organization
Type: 
Broadcast: 
April 2016
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Presenter bio: 

Cindy Crescenzo is the president of Crescenzo Communications. She has more than 15 years' experience in building communication and marketing strategies with corporate, government and nonprofit organizations. She specializes in communication measurement and research, and she helps communicators understand their audiences through focus groups, surveys and executive interviews. Using her research and industry best practices, Cindy helps clients write and implement communication plans. Cindy has worked with communicators from Amgen, CentraCare, CGI Technologies and Solutions, Chevron, Comcast, Great River Energy, Hewlett Packard, Imation, Kansas Department of Labor, the Food and Drug Administration, Lockheed Martin, Mayo Clinic, Mass Mutual, PepsiCo, Discover, Target and Wells Fargo.