Reach and retain millennials: How to communicate with today’s multigenerational workforce
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Millennials now represent the largest slice of the workforce. Yet many communicators haven’t updated the programs, tools and content needed to reach these plugged-in employees. The result is plummeting engagement. Join this workshop with Kristin Scroggin (University of Alabama), Cody Jones (NASA) and Leah Sketo (Lockheed Martin Space) for the latest communication strategies to motivate millennials—and every other generation in the workplace.
What you’ll learn: • Who millennials are: new data, stats and psychographics • Speaking millennial—the new role of video, emojis and GIFs • Authentic storytelling: How to create and share long-form and short-form corporate communiqués that appeal to Gen Y • Best ways to gain, train and retain millennials—plus how to turn these employees into brand ambassadors • Lessons from NASA, Lockheed Martin, Prudential and more
Kristin T. Scroggin is a communication arts lecturer at the University of Alabama and founder of Workplace Training Solutions. She has a M.A. in communication studies with an emphasis in organizational communication and a B.A. in communication studies. She focuses on communication issues in multi-generation workplaces, examining how to motivate the millennial generation. She has given presentations at the National Communication Association national convention for the past three years. Her clients include PPG, NASA and Lockheed Martin.
Leah Sketo is a human resources manager at Lockheed Martin Space, where she leads a team of geographically dispersed HR business partners that support the organization’s Missile Defense and Air Force Program portfolios. She has worked for Lockheed Martin for almost four years and was previously an HR business partner for LSI Corp.
Cody Jones is a payload communicator at the National Aeronautics and Space Administration (NASA) in support of the International Space Station (which means he talks to astronauts every day!). He was recently elevated to NASA’s PAYCOM Team Training Lead within two years of certification, and now works with the Training and Integration Team.