Interactive Course No. 4: “Social Intranets”
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This course is part of an 8-part series for internal communicators, the fourth course in the comprehensive series on internal communications. Click here to see what’s available in the complete series.
Shel believes social intranets embody the most far-reaching, powerful internal communications platform of the last 20 years. Any employee communicator who underestimates the social intranet’s powers to transform work, convey business ideas and innovations, stimulate a depth of collaboration not seen before, and tap expertise for projects, customer service, public relations, and news stories that play well in the world outside the firewall—that communicator is doomed to a short career in corporate communications. Holtz shows you in detail how to get the resources for a strong social intranet from your skeptical bosses. Holtz admits your leaders do NOT lose sleep because your social intranet performs badly. Holtz says, show them how a social intranet will solve the revenue problems that do keep them up. Shel gives you real, hard-money ROI stats on social intranets to present to leaders.
- How to make the business case for an employee social intranet
- 4 ways to measure the real ROI of an employee social intranet
- How Dell migrated innovation from a special forum (“Employee Storm” ) to the employee activity stream on its employee social network
- The 6 types of internal organizational blogs
- Why a social network is the single most important social channel that can be introduced on your intranet
- How the social network makes the employee directory hugely more usable
- Why the social network replaces the consultant formerly brought in to identify communities of practice within the company or organization
- Why employee activity streams on a social network are an incredibly powerful form of communication
- The 3 qualities of activity streams that make them the most powerful agents of connectivity and engagement for frontline employees
- Why corporate content in blogs on the activity stream gets viewed three times as much as it did when it appeared in news form on the intranet home page
- How another company got 4 times the viewing by employees when they placed their corporate news on the activity stream of the social network
Shel Holtz is principal of Holtz Communication + Technology, consulting with organizations on content and communication strategies. He has written or co-written six communication books, and is a regular speaker on social media and other communication topics.