Master New SEO and Content Trends: The 2018 guide to giving content greater reach and results
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Do you feel pressure to deliver better results with the content you create? Join these separate sessions with SEO-PR president and Rutgers instructor Greg Jarboe followed by Google's Karen Budell to master new content marketing techniques—and amplify your content's reach and results.
What's new: Creating an SEO strategy that aligns with recent changes
This informative session will explore evolving search behaviors and recent search engine updates—and reveal the keys you need to unlock the power of SEO today. You'll leave with fresh insights and a simple SEO strategy you can use immediately to start building buzz for your content.
- The latest search engine behaviors and updates
- New SEO rules: Principles every communicator must now know
- Three steps to boost your search results: How to conduct effective keyword research, create keyword-driven editorial calendars and optimize content for keywords
- Insights into using analytics to better understand performance
- How data can help guide your content and storytelling strategy
- How to create a content plan—from ideation to execution and publishing
- How to measure the impact of your content and adjust it as needed
- Ways to tie it all together with examples and case studies
Karen Budell is the content marketing lead for Google enterprise platforms. @kbu79
Greg Jarboe is the president and a co-founder of SEO-PR, which provides search engine optimization, public relations, video marketing and social media marketing services. He's the author of "YouTube and Video Marketing: An Hour a Day," an instructor at Rutgers University for the Mini-MBA: Digital Marketing program, and a member of the Market Motive faculty, as well as a frequent speaker at leading PR conferences.
Karen Budell leads content marketing for the enterprise measurement and analytics product suite at Google, where she's responsible for research, planning, development, publishing and distribution. She spent nearly 10 years at Chicago Tribune Co. as a reporter and a digital content producer before moving into brand marketing and strategy. She then led a 40-person, award-winning department at Imagination, a Chicago-based customer publisher and content marketing agency. Two years later, she moved to California and began working in B2B enterprise software, launching targeted content marketing programs. @kbu79