Making Your Writing More Compelling

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What You’ll Learn:: 

You can approach a topic creatively, approach it from the most innovative angle, but if the writing is flat and unconvincing, the project can still go awry.

In this nuts-and-bolts section, the award-winning writer and workshop leader Jeff Herrington will provide insights on how a few tweaks to how you write can spell the difference between being overjoyed and being overlooked.

He'll show you how to:

  • Embed powerful words so your writing is more persuasive
  • Ensure that quotes drive the message home
  • Replace copy that focuses on inanimate objects with copy that highlights real human beings
  • Use literary devices to make your content more memorable
  • Inject life into your work by emphasizing action rather than things
Type: 
Broadcast: 
August 2016
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Presenter bio: 

Jeff Herrington is president of Jeff Herrington Communications. He has 35 years of experience as a writer, editor and communications consultant. By age 30, Jeff's Fortune 100 clients had sent him to more than 40 countries on five continents to craft feature articles about their emerging businesses in Europe and Asia. Along the way, he has interviewed a New Zealand prime minister, France's leading heart surgeon, the CEO of Argentina's state oil company and comedian Adam Carolla. For three years he crafted most of the outgoing communications for the mayor of Dallas. He has also developed a worldwide style guide for a Fortune 50 food and beverage manufacturer, has had several of his crossword puzzles published in The New York Times and has penned two mystery thrillers, "Murder Becomes Manhattan" and "Murder Becomes Miami."