The Age of Storytelling: Telling the kinds of stories that people will pay attention to—and act on!
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It's getting harder and harder to capture audiences' attention with our communication efforts. Limited attention spans, increased workloads, more and more competition—these things are making it almost impossible for our key messages to get through. That's almost impossible. It's not completely impossible, though, if you change the nature of how you tell your organization's stories.
- Take those tired, old stories and flip them upside down—so people pay attention
- Start using the new tools available to communicators—including social media and multimedia channels—to tell your best stories in the right channels
- Find the very best stories in your organization
- Start using all your channels together to reach, engage, motivate and inform your most important audiences.
Steve Crescenzo has helped thousands of communicators improve their communication content, vehicles and strategies. Steve has been voted the #1-rated speaker at the International Association of Business Communicators World Conference seven times, including three years in a row. Steve has worked with numerous communicators around the world, including those at Boeing, Target, Mayo Clinic, The European Investment Bank, General Motors, Wells Fargo, Lockheed Martin, McDonald's, American Express, Standard Chartered Bank, the IRS, FBI and Blackrock. He and his wife and business partner, Cindy Crescenzo, founded Crescenzo Communications more 20 years ago and they are proud partners of Ragan Consulting Group.